Is Omega Losing Its Way? Price Hikes and Brand Criticism

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Instant watch slimmer: solid casebacks (see the new PO) Omega used to do great casebacks and the special or limited edition ones had details a coin maker drooled over. Every caseback looked like the 75th Anniversary ones.

Now every model "needs" a display caseback which automatically adds 1 mm or so thickness to the watch.
 
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Owning a few different iterations of the Seamaster, I tire of the size discussion. The size discussion around the older “Peter Blake” Seamaster models like the 2254.50 versus the newer ceramic Seamaster Professionals tends to get exaggerated, to put it mildly.

Yes, modern Seamasters wear thicker and heavier. No argument there. But when you actually look at the numbers, the differences aren’t nearly as dramatic as the language suggests. We’re generally talking about a millimeter or so, not a completely different class of watch.

What has changed is how that thickness is distributed. Omega moved to:

- Ceramic bezel inserts - which require a thicker, more rigid support structure
-Ceramic dials - physically thicker than traditional metal dials
- A higher handset stack - driven by dial thickness
-Taller crystals - to clear the hands

All of that adds height above the bracelet line, which is why the watch wears thicker even if the underlying movement architecture hasn’t changed much.

The diameter discussion follows the same pattern. Most were fine with ~40–41 mm divers 20 years ago, and now a watch grows a millimeter - depending on how it’s measured - and it’s suddenly described as huge. That perception shift isn’t unique to Omega either.

Take the aforementioned Submariner. The Rolex Submariner 16610 versus the Rolex Submariner 126610 are very close on paper - roughly a 1 mm change in diameter and similar overall thickness - yet people still say the modern version wears larger. That comes down to broader lugs, ceramic bezel presence, and proportion changes, not a dramatic increase in raw size.

The same idea applies here. On thickness, you’ll see different percentages or comparisons thrown around depending on how people are measuring, i.e., edge of the crystal versus the center, what’s included in case height, and so on. However you frame it, you’re still ultimately dealing with roughly a millimeter or so of actual difference.

At that point, whether it’s 10%, 18%, or 20% isn’t really the important part. The bigger factor is how the watch is built - and where that added height sits - which is what drives the on-wrist feel.

This wasn’t arbitrary. The market pushed toward:

- More “premium” materials
  • Better long-term scratch resistance
  • More visual presence


Ceramic delivers on that, but it comes with structural trade-offs. You don’t get those materials in the same proportions as early 2000s aluminum and brass builds. If someone prefers the slimmer, more cuff-friendly feel of the older models, that’s completely fair. But framing modern Seamasters as if Omega is simply making bigger and bigger watches misses what actually changed. The difference is mostly materials and proportion, not a dramatic increase in size just for size's sake.

I want a Seamaster that goes back to original materials and then maybe we can judge Omega's design prowess and design direction. I hope they will go back to older proportions.
Fair points.

However the latest Seamaster iteration (the no date with aluminum bezel/dial) is 42mm. By your reasoning, this watch could have been made smaller. While I enjoy this watch, if it was smaller (38mm to 40mm), I would have bought it without reservation.
 
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Fair points.

However the latest Seamaster iteration (the no date with aluminum bezel/dial) is 42mm. By your reasoning, this watch could have been made smaller. While I enjoy this watch, if it was smaller (38mm to 40mm), I would have bought it without reservation.

Clearly, they just slapped some new parts into the existing design. These "new" Seamasters aren't actually that new or different. I did say the new Seamaster is bigger and heavier, primarily because of material choices driven by the market, it was also a design choice. Omega still has to want to make a smaller watch. It's not like these gigantic Seamasters aren't selling, though.
 
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Clearly, they just slapped some new parts into the existing design. These "new" Seamasters aren't actually that new or different. I did say the new Seamaster is bigger and heavier, primarily because of material choices driven by the market, it was also a design choice. Omega still has to want to make a smaller watch. It's not like these gigantic Seamasters aren't selling, though.
WHY, oh WHY?, they decided to make it 42 instead of 41?, who decided?, so we can find him a have a little talk...I am convinced that ´small´ decision have hurt Omega...and I like my Nekton 42mm
 
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WHY, oh WHY?, they decided to make it 42 instead of 41?, who decided?, so we can find him a have a little talk...I am convinced that ´small´ decision have hurt Omega...and I like my Nekton 42mm
The reason is simple - they can then reduce the watch by a whopping 1 mm, announce it as the greatest thing in history, and all the fanboys will swoon and yell "praise be!" at the tops of their lungs...
 
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I think what is preventing Omega from selling more watches are certain design choices.

Omega makes watches on the bigger side (both diameter and thickness). Some people want smaller watches. I for one, would buy more Seamasters, Tresors, Globemasters, etc. if they offered models that were smaller. Obviously there are design language/features/materials issues that are also preventing Omega from regaining a more dominant position, however smaller watches are more difficult to make and require more technological ingenuity.

Rolex is frustrating in that they are hard to get. Omega is frustrating in that they are not making the watches they could, but choose not to.
 
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WHY, oh WHY?, they decided to make it 42 instead of 41?, who decided?, so we can find him a have a little talk...I am convinced that ´small´ decision have hurt Omega...and I like my Nekton 42mm

After consecutively wearing both for a while, I think the 42mm is better for me. I struggle to put on my 2531 anymore to be completely honest. At this point, I like pretty much everything about the 42mm version better, even the bracelet.

As far as this decision hurting Omega, The question is whether or not the sales numbers show that, and I don't think they do.
There is something of a disconnect between what the average audience wants, and what people that post on the forums want. I don't think that moving back to 41mm would necessarily hurt Omega either though. Maybe split the difference and make a 41.5mm or something- but I still lean towards a "mid"-size re-release (39/42 like Longines or something)
 
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I think what is preventing Omega from selling more watches are certain design choices

So if the new SMP launches at 41 x 13 x 48 lug to lug, everyone will be happy with a slight increase in retail and it will sell better and fix all of Omega's problems?
 
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however smaller watches are more difficult to make and require more technological ingenuity.
I think what is preventing Omega from selling more watches are certain design choices.
So is Omega making choices or are they not capable? You seem to be making 2 very different arguments here...
 
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I think what is preventing Omega from selling more watches are certain design choices.

Omega makes watches on the bigger side (both diameter and thickness). Some people want smaller watches. I for one, would buy more Seamasters, Tresors, Globemasters, etc. if they offered models that were smaller. Obviously there are design language/features/materials issues that are also preventing Omega from regaining a more dominant position, however smaller watches are more difficult to make and require more technological ingenuity.

Rolex is frustrating in that they are hard to get. Omega is frustrating in that they are not making the watches they could, but choose not to.

Omega Seamaster Diver 300M (ceramic) vs Rolex Submariner 126610

Case diameter
Omega - 42 mm
Rolex - 41 mm

Thickness
Omega - ~13.5–13.7 mm
Rolex - ~12.2–12.5 mm

Lug width
Omega - 20 mm
Rolex - 21 mm

Lug-to-lug
Omega - ~50 mm
Rolex - ~48 mm

Weight on bracelet
Omega - ~190 g
Rolex - ~155 g

Heavier, yes, for sure, absolutely. It's not like the Seamaster is some outlier of a behemoth, though. It wears differently, it's not a Submariner. There is no more technical ingenuity required to make a Submariner than a Seamaster, it's also not more difficult. It's another odd argument about nothing like too large of a catalog.
 
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Omega Seamaster Diver 300M (ceramic) vs Rolex Submariner 126610

Case diameter
Omega - 42 mm
Rolex - 41 mm

Thickness
Omega - ~13.5–13.7 mm
Rolex - ~12.2–12.5 mm

Lug width
Omega - 20 mm
Rolex - 21 mm

Lug-to-lug
Omega - ~50 mm
Rolex - ~48 mm

Weight on bracelet
Omega - ~190 g
Rolex - ~155 g

Heavier, yes, for sure, absolutely. It's not like the Seamaster is some outlier of a behemoth, though. It wears differently, it's not a Submariner. There is no more technical ingenuity required to make a Submariner than a Seamaster, it's also not more difficult. It's another odd argument about nothing like too large of a catalog.
The 124060 is ~40.5mm bezel diameter.
 
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The 124060 is ~40.5mm bezel diameter.

Yeah, that’s kind of my point.

Depending on where you measure - case diameter vs bezel diameter - you can move the number around a bit. But once you’re down in that ~0.5–1 mm range, is there really a difference? I was just using case diameter because I think it affects wearability and lug-to-lug, but either way, the comparison still ends up in the same place. At that point, it’s more about proportions - lug-to-lug, thickness, how the height is distributed - than the raw diameter number itself.
 
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Sadly, modern Omega designs are trash - chasing the chav segment

I don't know what this even means, but I'm sure most people don't agree.
 
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I don't know what this even means, but I'm sure most people don't agree.

I had look it up although I was vaguely familiar. Trust me, you and dare I say no one else here would agree.
 
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however smaller watches are more difficult to make and require more technological ingenuity

With respect, this is a specious statement in how it applies to Omega. The current 38mm aqua terra contains an 8800 caliber co-axial and is 12.2mm thick. This size/thickness debate has been discussed over and over and over- Omega can make thinner, smaller watches and accommodate the current co-axial calibers.

They've made much, much thinner watches in the past as well- and as @josiahg52 pointed out a lot of the thickness comes from materials (and caseback). @Archer has discussed this many times as well...
 
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guys...don´t look to the dimensions of the new GS USHIO diver, we will need a place to cry all together...
 
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guys...don´t look to the dimensions of the new GS USHIO diver, we will need a place to cry all together...

Those both look pretty awesome ngl

I would love to see a really dark green Heritage Seamaster 300, that grand Seiko is speaking my language


Edit: lol. It's 12,500 euros for a GS. Would you all really pay that much for an Omega Seamaster professional with similar dimensions? 😆
Edited:
 
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Edit: lol. It's 12,500 euros for a GS. Would you all really pay that much for an Omega Seamaster professional with similar dimensions? 😆
Well it's titanium with a much better bracelet than the NTTD Seamaster which costs $11,300. I'm sure in a year or two, the GS will be like20-25% off MSRP like the NTTD.
 
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The reason is simple - they can then reduce the watch by a whopping 1 mm, announce it as the greatest thing in history, and all the fanboys will swoon and yell "praise be!" at the tops of their lungs...
Isn't this what happened with the Rolex Sub, except they increased it by 1mm? 🤣
Doesn't appear to have hurt them though. People still go on about how much better they feel on the wrist compared to the SMP.