Is Omega Losing Its Way? Price Hikes and Brand Criticism

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I already have a Watchco but if I didn't and wanted the SM300, I would but the absolute worst vintage example I could find, as cheaply as possible. I would then exchange the case with Omega, get a new dial and hands, and service the movement. This would give me a perfectly water resistant and capable watch, that can be serviced by anyone (not co-axial).

Of course for everyone else you can get your local Omega certified watchmaker to do all this once you have the vintage piece.
Oddly enough, never thought about going that route. It's a genius idea and need to remember this for the future.
 
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Yes. I wish I could like this 100 times because it's exactly what would happen.

Let's be honest, it wouldn't end anything.

A “perfect” modern 166.024-style Seamaster wouldn't end the discussion, it would just move it.

If Omega released something very close to the vintage proportions, you’d probably see a mix of reactions like:

  • “It’s not exactly the same size” - even if it’s within a millimeter
  • “They cheaped out on materials” - if it uses aluminum, a traditional dial, solid caseback, etc.
  • “There’s no innovation here” - if it leans too heavily on vintage construction
  • “Why is it so expensive for what it is” - especially if it looks simple but still carries a modern Omega price
  • “They should have used ceramic / display back / modern features” - from the other side of the market (make it "premium feeling")
  • “It’s just a reissue” - if it stays too close visually
  • “They changed too much” - if they modernize any detail

And if they went further and designed a movement specifically to keep the proportions tight, then you’d get:

  • “They spent all that effort and it’s still not exactly like the original”
  • “Why does this cost more than the standard Seamaster?”

So instead of ending the debate, you’d just end up with two camps:

  • People who want vintage proportions and simplicity
  • People who want modern materials and features

And those two goals don’t always coexist in the same watch without trade-offs.

That’s basically the situation now, just separated by a decade or two instead of half a century.
I think Omega could satisfy these differing factions partially by given the vintage/classic fans what they want through the Seamaster 300 line and feed the modern crew through the standard Diver 300M, leaning heavily into the differences between the two model lines. The separation is already there, they should focus on how to capitalize on that.