I've dealt with EWC numerous times, very straight shooters. I've sold five watches to them in the last two months, and did a couple of trades, too. I send them a couple of pics of my watches with a complete description and give my price, a couple of emails of back and forth negotiating a final price usually results in a deal. (Both parties need to know the true value of the watch in question, and they value mint condition with all boxes and papers). They have FedEx email me a prepaid label, I box them up and drop them off at the local FedEx depot for delivery next day by 10:30am, money is wired to my bank account by end of day. So less than 36 hours from start to finish. I could flog them myself and get 10-15% more but it takes time, you have to deal with tire kickers, getting the money, paying for shipping and insurance. Just easier for me to liquidate through them, it may not work for everyone but right now it's my preferred way of adjusting the collection. Back in the 80's and 90's I used the auction system but that is a lengthy, somewhat fee intensive process. The internet opened the game up for a lot of industrious people.
Articles like this always generate comments that say 'people have too much money and the government should take it away and give it to the poor people'. Many people just don't like other people to have what they consider too much money to 'waste' on something like a watch. Which is why I seldom discuss my collection to non-watch friends.