There is no import duty on
watches imported to the UK from non-EU countries. Only VAT is charged, currently 20% of the declared value. (Many other imported items are charged duty
as well as VAT - camera equipment for example). So how much you will pay depends on the declared value that the seller has written on the customs label on the outside of the package. Some sellers are sticklers, and will not adjust this in your favour. Others will do a little downwards adjustment. Anything coming into the UK via the main carriers like FedEx and Parcel Force will also be subject to a handling charge, usually between £10 and £15 GBP.
The exchange rate at the moment is very good for us here in the UK, but shipping costs can be outrageous and that 20% really hurts. Personally, I prefer to purchase within the EU whenever possible.
P.S. The best deal I had was from a seller in the US who shall be nameless, who sent me a rather nice $950 Omega Seamaster. On the outside of the package was written "Old Mechanical Watch, $75". That kind of made my day when it turned up in Cornwall (I hadn't asked him to do that, by the way!)
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