Many women, including my wife, wear watches of this size...what used to be considered a man's size watch and "too large" for women to wear. In her case she regularly wears a 36 mm vintage Rolex DateJust, at least when I'm not fixing it...and other watches of a similar size in the mid-30 mm range.
Your desire for these watches, larger than what would be considered traditional women's watches, confirms what the dealer is saying in way. All watch sizes have increased, and the norm for both men and women has shifted larger.
The traditional standards would dictate a much smaller watch for a woman, like this Omega:
It's one a recently serviced, and the diameter is 17 mm without the crown, and the movement is smaller than a finger nail:
I have a smaller ladies vintage watch I'm picking away at for my wife as a gift - tonneau shaped and 28 mm X 17 mm, and I'm concerned that she might not be able to read it.
All sizes have shifted upwards, and again I don't see them going back down to where they once were. I service very few of these smaller ladies watches, and the vintage watches I do service for women are typically men's watches when they were made.
Cheers, Al
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