savka
·I know it sounds silly but I now get why people who watched the moon landings in 1969 look at their Speedmasters differently.
I've owned a Speedmaster for probably 15 years. I wear it all the time. I bought it to celebrate a graduation after lots of research. It was my first "real" watch and it's one that's very special to me for many, many reasons -- none of them having too much to do with the moon or NASA.
The moon stuff never really landed for me -- pun intended -- at least not emotionally. I obviously know the history, have seen the photos, all that. I respect it. It's undeniably cool. But it all happened well before my time, and Omega's habit of reminding us about it in literally every piece of marketing was feeling a little dated and lazy, IMO. It's been nearly 60 years, you know? Let's freshen it up a little.
Artemis II changed that for me.
Watching those astronauts fly around the moon for the first time in over 50 years was genuinely inspiring -- and how cool that they were wearing my watch! Then the splashdown happened off the coast of my hometown of San Diego, and I drove down to Coronado Beach and watched it in person -- the USS Murtha out in the water, Navy helicopters and jets overhead, the whole thing. It was too far to see the actual capsule and astronauts, but I felt a real sense of possibility and wonder and human accomplishment that I hadn't felt in a while.
Of course I was wearing my Speedy. And it all just clicked. Standing on that beach made it real in a way that years of reading never could. I finally get it and I'm so glad to have gotten that experience. It's been awesome to watch the post-mission press conferences and see Christina Koch and Victor Glover wearing their Speedmasters.
I wish Omega would celebrate this mission the way Breitling seems to be doing. Which I admit is ironic given my previous feelings about Omega's marketing, but I don't understand why they aren't taking bigger advantage of this moment to connect with a whole new generation that just watched humans fly around the moon for the first time in their lifetimes.
I've owned a Speedmaster for probably 15 years. I wear it all the time. I bought it to celebrate a graduation after lots of research. It was my first "real" watch and it's one that's very special to me for many, many reasons -- none of them having too much to do with the moon or NASA.
The moon stuff never really landed for me -- pun intended -- at least not emotionally. I obviously know the history, have seen the photos, all that. I respect it. It's undeniably cool. But it all happened well before my time, and Omega's habit of reminding us about it in literally every piece of marketing was feeling a little dated and lazy, IMO. It's been nearly 60 years, you know? Let's freshen it up a little.
Artemis II changed that for me.
Watching those astronauts fly around the moon for the first time in over 50 years was genuinely inspiring -- and how cool that they were wearing my watch! Then the splashdown happened off the coast of my hometown of San Diego, and I drove down to Coronado Beach and watched it in person -- the USS Murtha out in the water, Navy helicopters and jets overhead, the whole thing. It was too far to see the actual capsule and astronauts, but I felt a real sense of possibility and wonder and human accomplishment that I hadn't felt in a while.
Of course I was wearing my Speedy. And it all just clicked. Standing on that beach made it real in a way that years of reading never could. I finally get it and I'm so glad to have gotten that experience. It's been awesome to watch the post-mission press conferences and see Christina Koch and Victor Glover wearing their Speedmasters.
I wish Omega would celebrate this mission the way Breitling seems to be doing. Which I admit is ironic given my previous feelings about Omega's marketing, but I don't understand why they aren't taking bigger advantage of this moment to connect with a whole new generation that just watched humans fly around the moon for the first time in their lifetimes.





