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JwRosenthal
·These last 3 responses sum it up perfectly IMO.
I don't understand the recent Rolex SS craze/shortage. What am I missing?
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Davidt
·So we can end this thread then?
One can dream.
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cvalue13
·Nikes are luxury?!! Not arguing, just had no idea.
Luxury in the sense of also trading in hype/exclusivity.
The shoes you see in a store are the ‘Tudor’ of Nike.
There are other shoes, you and I are unable to buy, that behave very much like Rolex/Hermès/AP, etc.
Here are a few screen shots from the sneaker equivalent of Chrono24 (note the % over retail figure)
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Dan S
·Didn't realize this thread was still going on. Can I get a tl;dr for the last 10 pages?
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pdxleaf
·Luxury in the sense of also trading in hype/exclusivity.
The shoes you see in a store are the ‘Tudor’ of Nike.
There are other shoes, you and I are unable to buy, that behave very much like Rolex/Hermès/AP, etc.
Here are a few screen shots from the sneaker equivalent of Chrono24 (note the % over retail figure)
No Tiffany's?
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Archer
··Omega Qualified WatchmakerRecorded a documentary on the Beanie baby craze last night - haven't watched it yet but it will be interesting to see if there are any parallels. Not everything that is hyped, in high demand, and has premium pricing on the secondary market, is luxury. Personally, I would never put Nike shoes in the luxury product category.
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Jockywilson1
·Recorded a documentary on the Beanie baby craze last night - haven't watched it yet but it will be interesting to see if there are any parallels. Not everything that is hyped, in high demand, and has premium pricing on the secondary market, is luxury. Personally, I would never put Nike shoes in the luxury product category.
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Archer
··Omega Qualified WatchmakerI guess it somewhat depends on one’s personal position in life. I doubt a Saudi Prince considers a Rolex luxury. But I take your point, Nike isn’t a luxury brand in the traditional sense. They are exceptional at branding and hype though, which I guess was why the comparison was made.
I think Rolex is a luxury product no matter what your personal financing is. It's just either and easy affordable one, or not. To me, luxury is more than hype and pricing - the product itself has to have some inherent characteristics to make it luxury, and Nike shoes don't have that.
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Jockywilson1
·I think Rolex is a luxury product no matter what your personal financing is. It's just either and easy affordable one, or not. To me, luxury is more than hype and pricing - the product itself has to have some inherent characteristics to make it luxury, and Nike shoes don't have that.
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Archer
··Omega Qualified WatchmakerAll I’m saying is that branding or hype or whatever you want to call it does play a part in what is considered luxury.
Rolex turned itself into a luxury brand after decades of rebranding and product improvements. Nike's are just expensive shoes...nothing luxury about the brand or product.
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pdxleaf
·Saying Rolex is not a luxury item seems similar to saying a 33 foot boat is not a yacht unless it's 79 feet. It might be a small boat to the super rich, but it's still a yacht.
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Jockywilson1
·Saying Rolex is not a luxury item seems similar to saying a 33 foot boat is not a yacht unless it's 79 feet. It might be a small boat to the super rich, but it's still a yacht.
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pdxleaf
·... Perception of luxury is definitely a subjective matter.
Mmmm, not so much to the overall watch community of forums, bloggers, podcasts. Rolex is defined as a luxury item.
I get the idea of subjectivity. My mother thought an orange was a luxury during the second world war. But to most of the world it was just an orange. There's always outliers.
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