Happy Christmas all to those that celebrate it. Happy Monday to the rest of the world.
I have seen only one Rolex Sub in the wild. Talked with the guy about it as he also recognized my Speedmaster Pro as a fellow traveler.
I have a theory on why we see so few “nice” watches in the wild but “billions of dollars” worth have been sold. And honestly it’s a pretty awful theory but it’s early here and I’m waiting for the madness to start this day.
I think many people who own a watch worth $3,000 or $5,000 or $15,000 or more might feel it’s too nice to wear. They could be afraid of loss, theft, or damage. They keep it at home safe. My dad has a day date Rolex. Bought it when he turned 60. Never wore it much. Now says he prefers the Apple Watch. And feels the Rolex is too showy or makes him a target for theft It’s his only nice watch IMHO. So others may simply keep the nice ones at home to enjoy. Possibly....
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