It is common to have scratches on a vintage watch case or crystal. However, it depends on how the watch was described and how bad the scratches are. Deep scratches and dents/dings should always be highlighted by the buyer because these can't be easily fixed whereas light scratches can be polished out.
I normally takes photos of the watch from all angles in case I miss anything out. That dent in the photo seems quite obvious, both buyer and seller should have picked up on it. How did you describe the watch?
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