Swiss watch A watch is considered Swiss, according to the Swiss law if: its movement is Swiss and, its movement is cased up in Switzerland and; the manufacturer carries out the final inspection in Switzerland Swiss watch movement A watch movement is considered Swiss if: the movement has been assembled in Switzerland and, the movement has been inspected by the manufacturer in Switzerland and; the components of Swiss manufacture account for at least 50 percent of the total value, without taking into account the cost of assembly. (this law will change on January 1, 2017, to 60%)
The watch industry has a lot of marketing BS to it, just like any other industry. http://forums.watchuseek.com/f2/smoke-mirrors-part-1-eta-grades-explained-458060.html#post3383841 http://forums.watchuseek.com/f2/smoke-mirrors-part-2-eta-modifications-upgrades-459866.html
This Very interesting couple of posts! I got a lot out of them. It's unfortunate that a lot of the external links are broken now, such as to ETA's site, but one can still get the gist.
If your discussing size I give you the 3313 That is the whole movement in a 42mm speedy case. Now put it into a 45mm planet ocean case. It's so bad I can't find a picture of it.