How Luxury Watch Brands Position Themselves To Win Your Favor

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Fratellowatches:
https://www.fratellowatches.com/bra...brands-position-themselves-to-win-your-favor/
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Subtitle should have been "Not all heritage is treated equal". Proof of this is the way Longines' heritage is treated within the SWATCH Group, Longines has lots of aviation & spaceflight history, but that's the domain of Omega within the Group.
A good trend is the fact several brands started to focus on well-documented books describing their history & heritage in full detail (e.g. Jaeger-LeCoultre Collectibles). Some of these books in cooperation with seasoned collectors!
If You ask me, just in time as AI-generated text & photographs start to pop up everywhere !
 
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Wierd as I鈥檝e been to multiple Longines events and they totally promote the aviation history of the brand.

The Lindbergh, majatek and other aviation watches are frequently featured or referenced in new models.
 
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I indirectly suggested to longines to put lumen on the seconds hand of the legend diver. It seems they listened to me 馃憤
 
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Great to see some amazing & well-documented books:
The Polerouter
ENICAR - Time for a change
Jaeger-LeCoultre The Collectibles
Glash眉tte Original - The Collection
Breitling - Watch in Space !
etc...