Wear it all day every day, the strap will age a lot, lot faster than the watch. That's why you can buy replacement straps everywhere. For me a new strap lasts maybe 5 years before either falling apart or smelling too bad
The watch I've owned for over 40 years was shifted to a bracelet for just that problem. And the bracelet itself has needed refurbishment too. You have oil changes for your car, yes? You'll get through straps a little slower, but still get through them.
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