Help with a short research survey on luxury watches 🕰️

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I took the survey and chose all the cheapest options because the delta’s are so absurdly large.
Well, fair enough. In theory this selection of prices allows not to limit my research to a single niche, but to get an idea of price sensitivity among different strata of consumers. But if price plays greater role for you, it also makes sense
 
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I did the same because in lieu of any other information it’s asking if you would pay a 300% premium for recycled stee or titanium and transparency of production methods
 
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I would gladly pay marginal percentage increase for a more sustainable product - but the disparity between options on this survey leave me selecting the lowest cost option regardless of anything else.
 
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I would gladly pay marginal percentage increase for a more sustainable product - but the disparity between options on this survey leave me selecting the lowest cost option regardless of anything else.
Yeah, you're right. But I deliberately plotted a large difference in price to be able to detect willingness to pay even at extremes. This is accepted in DCE. Some watches made from recycled materials actually cost much more, not only because of sustainability of course, but also because of limited release. All your comments make sense: people are willing to pay more, but at a lower delta and with more information about the quality or brand. This is also valuable for my research. Thank you for the answer
I would gladly pay marginal percentage increase for a more sustainable product - but the disparity between options on this survey leave me selecting the lowest cost option regardless of anything else.
 
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According to the British Stainless Steel Association in global terms 50% of "new" stainless is from recycled material and for European plants "up to" 94.6% comes from recycled scrap. So your new Swiss watch's case is nearly all recycled already. What would be the premium for the remaining 5.4% and would it come with certificate of traceability?

I couldn't find comparable figures for titanium but lots of businesses offer to buy scrap for recycling so there seems to be a thriving demand.

Here's a thought: suppose radium lume was still legal and significantly cheaper than non-radioactive materials, how much of a premium would people pay not to have it?
 
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Here's a thought: suppose radium lume was still legal and significantly cheaper than non-radioactive materials, how much of a premium would people pay not to have it?
Guess it depends on if the radium is applied by a child in a Chinese labor camp or by swimsuit models in the Swiss Alps. Enter the Marketing Team 🤣
 
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Also, the biggest factor of the luxury market is remembering evolution and the smooth part of the human monkey brain which goes "pretty, shiny, want, don't care."

Do other factors come into play, sure but those are secondary in nature and might be part of the sales pitch, buzz words, and marketing materials, which become tiresome to listen to after hearing them multiple times.

Stop preaching to me when I'm making my irrational purchase. Just shut up and "Take my Money"
 
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Also, the biggest factor of the luxury market is remembering evolution and the smooth part of the human monkey brain which goes "pretty, shiny, want, don't care."

Do other factors come into play, sure but those are secondary in nature and might be part of the sales pitch, buzz words, and marketing materials, which become tiresome to listen to after hearing them multiple times.

Stop preaching to me when I'm making my irrational purchase. Just shut up and "Take my Money"
The Swimsuit Speedy is one I'd buy.
 
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Hi! I’m a university student conducting a short survey (approx. 5 minutes) about preferences in luxury watches and sustainability. Your answers will remain anonymous and are used for academic purposes only.
No special knowledge required - just your honest opinion!


👉 https://erasmusuniversity.eu.qualtrics.com/jfe/form/SV_czKj9KaFuEyklb8
Thank you for your time and support!

Although I'd be happy to help out a student with their research, the survey just doesn't make sense. I think most members of this forum are the wrong audience for the survey. We tend to care very deeply about watches and their history and are often extremely discerning in our purchase decisions. ("Normal" folks would probably consider us neurotic.) So there's no purchase decision that can be boiled down to a small number of characteristics (We want to know every single insignificant detail.), and there's no way we would consider any two watches (much less three!) to be "virtually identical." Many folks here could rattle off dozens of differences between superficially similar models that you'd need a magnifying glass to see. Although a watch forum might seem like the logical place to recruit participants for a survey about watches, that's probably not a wise choice when the forum participants know way more about the subject than the survey author.
 
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Although I'd be happy to help out a student with their research, the survey just doesn't make sense. I think most members of this forum are the wrong audience for the survey. We tend to care very deeply about watches and their history and are often extremely discerning in our purchase decisions. ("Normal" folks would probably consider us neurotic.) So there's no purchase decision that can be boiled down to a small number of characteristics (We want to know every single insignificant detail.), and there's no way we would consider any two watches (much less three!) to be "virtually identical." Many folks here could rattle off dozens of differences between superficially similar models that you'd need a magnifying glass to see. Although a watch forum might seem like the logical place to recruit participants for a survey about watches, that's probably not a wise choice when the forum participants know way more about the subject than the survey author.
It does not mean forum participants know way more than the survey author. It means the survey author asks exactly what he needs to know. You're right, the information on tables is not enough, but if I added more variables, i'd be fυcked up processing this data. Yes, wrong place to ask for an opinion, but I'm ready for all this shit that will lead to my graduation😤
 
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It does not mean forum participants know way more than the survey author. It means the survey author asks exactly what he needs to know. You're right, the information on tables is not enough, but if I added more variables, i'd be fυcked up processing this data. Yes, wrong place to ask for an opinion, but I'm ready for all this shit that will lead to my graduation😤
I'm not sure that's true. We have a different idea of priorities, different from what 3 options might box us into. So then we can't choose. You might want us to choose the option we like the most, but in some way we'd still be choosing an option representing a watch we'd never actually buy, so therefore isn't the data then flawed? You might account for that another way, but it will be inexact. More importantly, we are unsatisfied! Value our feelings, uni student!
 
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I'm not sure that's true. We have a different idea of priorities, different from what 3 options might box us into. So then we can't choose. You might want us to choose the option we like the most, but in some way we'd still be choosing an option representing a watch we'd never actually buy, so therefore isn't the data then flawed? You might account for that another way, but it will be inexact. More importantly, we are unsatisfied! Value our feelings, uni student!
The goal was not to simulate the entire complexity of purchasing behavior, but rather to isolate the relative importance of specific product attributes under controlled choice scenarios. It’s not about predicting your exact purchase, but understanding which attributes matter more or less (even if they are unrealistic). Your feelings are trying to be valued 😀
 
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The goal was not to simulate the entire complexity of purchasing behavior, but rather to isolate the relative importance of specific product attributes under controlled choice scenarios. It’s not about predicting your exact purchase, but understanding which attributes matter more or less (even if they are unrealistic). Your feelings are trying to be valued 😀
Right, but even then, you can't accurately distill the entire complexity down to the relative importance of these factors you're trying to gauge. But I get it, you have to pick your battles. Nobody is going to pick from a list of 179 choices.

And yes, value mah feelings!
 
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Ok done. Good luck on your graduation. I tried to be honest with my answer but often I think the environmental part when put out by governments or companies is often a big money grab but I tried to tone down my cynicism to assist you in your goal.

It seems you are getting enough criticism so I’ll leave it at that.
 
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Ok done. Good luck on your graduation. I tried to be honest with my answer but often I think the environmental part when put out by governments or companies is often a big money grab but I tried to tone down my cynicism to assist you in your goal.

It seems you are getting enough criticism so I’ll leave it at that.
Constructive criticism, well given and well replied.
This thread could have gone a whole other way but I like the way it has gone, great for all parties.
 
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Why is no one talking about the fact that €5000 is the difference.

€3000 stainless steel and €8000 for recycled stainless steel 🤯

75% here are already eco friendly by buying a used vintage watch, but 🤬 that up by buying 40 of them.

Ok rant over, I’m taking my cotton bag to the grocery store in a diesel 4x4.
 
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Ok done. Good luck on your graduation. I tried to be honest with my answer but often I think the environmental part when put out by governments or companies is often a big money grab but I tried to tone down my cynicism to assist you in your goal.

It seems you are getting enough criticism so I’ll leave it at that.
Thank you 😀
 
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Why is no one talking about the fact that €5000 is the difference.

€3000 stainless steel and €8000 for recycled stainless steel 🤯

75% here are already eco friendly by buying a used vintage watch, but 🤬 that up by buying 40 of them.

Ok rant over, I’m taking my cotton bag to the grocery store in a diesel 4x4.
Pictures or it isn’t true
 
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I finished your survey, good luck with your studys.

I chose the 3000$ watch as there was no Omega to choose. I went for cheap over environmentally friendly, as the inpact on the environment for a watch that weighs +-100 grams is negligible. Both in production and transport.

I personally chose a used, mechanical watch (stainless steel) partly because I was tired of trowing away low quality plastic watches and batteries.
 
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I finished your survey, good luck with your studys.

I chose the 3000$ watch as there was no Omega to choose. I went for cheap over environmentally friendly, as the inpact on the environment for a watch that weighs +-100 grams is negligible. Both in production and transport.

I personally chose a used, mechanical watch (stainless steel) partly because I was tired of trowing away low quality plastic watches and batteries.
Your answer makes sense for my research. Thank you