Just reading through the regular watch sites, I'm reading all these references to Aximum as the new high end brand to own, I'm guessing like Hublot was a few years back...

Apparently these things are extremely high end, AP/PP pricing and up, large sizes including 48mm, diamonds, gold, bling, and ETA movements. Are people really buying these?

http://www.watch-id.com/sighting/aximum-king-pro/aximum-king-pro-kim-zolciak.html

http://www.aximumwatch.com/#/collection

 

How do they even get the capital to start a company like this?

There are some makers like Bremont that have appeared and done a magnificent job of competing in reasonable price segments through quality design coupled with reliable ETA movements and quality finishing, but to take an ETA 7750, use 12-13 oz of gold and hundreds of diamonds to make it shiny and then charge VC/PP/AP/JLC money and upwards its borderline criminal.

I'd happily sell someone A Seamaster Pro chronograph and a lump of gold for $20k, far better long term resale potential.

 

Even their branding/marketing is utter bullshit, starting with the name. Unbelievable. They used the standard Trajan typeface (which is a stock Adobe typeface typically used for fancy movie titles).

Surely nobody would be gullible enough to buy their products, if they're even real.

Perhaps it's all a big joke? If so... well played.

 

Yep. Note the bolded text.

 

Looks like Floyd Mayweather Jr has one of these blinged out bricks:

MmmmMMMmmmMMMmmm classy

 

Aren't you all the same guys who complain about Invicta?

Now this is really something to get upset about!

Yuck,
gatorcpa

 

That's a good point, you can't melt an Invicta, so Aximums have that going for them

 

Surprisingly RR haven't come out with a diamond pave finish yet