Yes I see what you mean. Combined with the very ledigible coloured and tooly handset, that looks like they have been cut out of plastic with sissors, it does not look like a 9k watch. Give the hands some borders, lume, bewels or what ever, just make it look like it has been put some work and thought into them.
Plastics are a far superior material in many applications, like watches. They are light, strong, corrotion resistant, but just looks cheap and "plasticky". It used to be a material problem back in the day, but now its a image problem. Plastics have inherited their ancestors low quality image.
An exception to this was fiber reinfored plastics like kevlar. They had that high tech, space and performance image, until the look was sold on a roll of tape and was applied everywhere, making it look cheap again.