Guys it’s a one off that will be auctioned to support technical education programs. It’s funny and makes a point and ultimately serves a good cause. And it is brilliant marketing.
I found it brilliant. The watch is disgusting, but the marketing is brilliant
The really brilliant thing is the message. Although it's aimed at the complacent self-regurgitating industry, hopefully it wakes up the watch purchasing public as well. I have my doubts, but one can hope...