Well if they are gonna market it as the moon watch they might as well get the moon man himself as well
Unless you are a real space fan most people under the age of 40 wouldn't have a clue as to who that man is or what he did. They wouldn't even recognize the name, Buzz Aldrin, such is the state of our history and science teaching.
If it's any consolation, people who are not interested in space or horology are not going to gravitate towards a Speedmaster anyway.