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google trends - any evidence?

Fallout Boy
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speedy vs. Rolex and Breitling - google trends

What do you think?

speedmaster vs daytona.jpg speedmaster vs navitimer.jpg




btw: I did not search Trump vs Biden 😲
 
dsio
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The spike followed by a huge increase is the MoonSwatch release. Biggest watch industry marketing success in decades and it has really raised the Speedmaster’s awareness.

Our data correlates quite closely btw.
 
pdxleaf
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The spike in Omega before the Swatch event is likely the 50th anniversary of the Apollo XI moon landing.

Is Rolex spiking because of watches and wonders?

+1 on the impact of marketing. Does this mean that Breitlings are the authentic WIS brand? 😁
 
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