I buy the type of watch I like to wear. Since my job requires a dress shirt, thin is what I'm after. There are a few chunkier casual watches for days off, but if it's more than 8 mm thick it's not something I look at unless exceptional.
Can't speak about subconscious influence because it's subconscious.
The single heirloom I own is a 1940's rose gold Bulova that was my grandfather's. I don't wear it out often but I'd never sell it unless it was to fund emergency surgery for immediate family.
For me, flipping is about giving a watch a trial period and it didn't get a perfect score. It's also part of a quest to upgrade to my ultimate watches. Yes, it's usually because I've seen something somebody else owns that is incredible. Some are vintage, some are modern.
What attracts me to a watch is the movement and the dial. There are other small details that can enhance the visual appeal (ie: lug shape). I want world class quality in the movement, and attention to detail on the dial.
The keepers are the ones that check off the most boxes and are the best examples of their genre.
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