Glashutte really impresses me. That SeaQ looks so good.
About 15 years ago when I was too young to be able to afford luxury watches but was just getting interested in them, I reached out to a number of brands to try to get catalogues from them, just to see which ones would. From memory it was Omega, IWC, Breguet, Panerai I got one back from. Omega's was fine but the least noteworthy, Panerai sent a very big and quite good soft cover, Breguet's was a hardcover but pretty boring, but IWC's was easily the best. A 250 page hard cover book with a slip case, a debossed cover, and a built in bookmark ribbon. Inside was a hand signed card from a staff member at the Sydney AD. The book was dense with information about the technology and designs, much more than Omega's.
I couldn't afford an IWC, my budget back then was more Casio and Seiko, but if I had been on the fence that would have sealed the deal for me.