For the Pepsi Generation: there’s hope.

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mydeafcat

·Jun 18, 2026

I’m not a Crown acolyte by any stretch but love a good watch story. And this article in the NYT has an especially good one. I found the paperwork (and letter from the original owner) especially poignant.

Notwithstanding brand shenanigans, any watch fancier has to give it up for great history of the Rolex GMT.

 

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spacemission

·Jul 5, 2026

What is the article about?

 

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Charlemagne1333

·Jul 5, 2026

spacemission

What is the article about?

It’s behind a paywall, but it looks like it’s about Bond keeping the British end up.

 

W

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WorthlessGerman

·Jul 5, 2026

This one should be accessible to anyone.

https://www.nytimes.com/2026/06/16/....vVA.QfEC.d7Oye6ECydXh&smid=nytcore-ios-share

 

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spacemission

·Jul 7, 2026

I've read it. The article is a bluff.

 

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Vinz Clortho

·Jul 7, 2026

Rolex will Rolex. Fan of the crown as I own a few but this story has been played out before and will again. Replace Pepsi with Coke in the article and it's the same when it was discontinued.

 

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Jetspeed

·Aug 11, 2026

Did they mention it’s the first time Rolex discontinued a model without naming a replacement?

 

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CaliberKingPin

·Aug 23, 2026

That was my favourite Rolex, I sure hope they bring it back it’s so iconic. It not the first time they discontinued this watch so here is hoping they bring it back.

 

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Speed2Sea

·Aug 24, 2026

My alternative: a working man's Rolex Pepsi 😂

 

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SpeedyPhill

·Aug 24, 2026

Well 2026 is the 60th anniversary of the Rolex GMT-master 1675 "Pepsi" suddenly popping up at the wrist of almost a dozen NASA astronauts in 1966... followed by yet another dozen by 1968:

https://omegaforums.net/threads/astronauts-wore-rolex-gmts-and-not-just-speedmasters-say-it-isnt-so.21667/

Thread 'Astronauts wore Rolex GMT's and not just Speedmasters. Say it isn't so...' ·

I posted this over in the Rolex forum but I thought there may be a little interest here as well since many of us have a bit of space geek in us.

My interest and research is confined to a very...

TLIGuy · Feb 13, 2015

☕

 

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CaliberKingPin

·Aug 24, 2026

The Pam Am connection is what holds significance for me personally. So the Rolex model means more to me personally than the Tudor.

 

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bralofsky

·Aug 24, 2026

That’s what makes certain watches so fascinating, the history behind them can be just as compelling as the watch itself.

 

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CaliberKingPin

·Aug 24, 2026

Totally agree! It’s not always just the way the watch looks that makes me like a watch.