"Better presentation" is something people define very differently. First of all, a crystal polish goes a very long way to making a watch look great because it showcases the dial so nicely.
To purists and collectors, a polished case looks horrid. It also does permanent damage to the case because it kills the sharp original edges of the metal.
At least if he really want it to shine it should just be done gently with a jewelry buffing cloth, don't ask anyone else to "polish".
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