I think your best bet is to work with Paypal. Forget Ebay, they are mostly a total waste of time in terms of customer service. I outlined a scenario last year where someone was running a flat out scam, there was tons of negative feedback outlining the scam from other buyers (not present when I made the purchase, showed up shortly there after). Round after round with Ebay and they said it was my fault, my problem, and they even removed my negative feedback to the scammer account.
I worked with paypal at the same time, and they quickly resolved the issue and got me a refund.
In this case if you want to keep the watch, I'm not sure exactly how that works, in terms of forcing a partial refund. That might be more challenging than just a straight up return and full refund?
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