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I can't really tell. Is there a store in Moscow called GEM? Or does the cyrillic for GUM look like GEM ?
Or does the cyrillic for GUM look like GEM
I think if it was cyrillic (that was my original thought), then the Zenith would be in cyrillic also. Z-E-N-I-T-H is definitely not cyrillic.
..., but i can't figure out what that BEM where the retailer's name should be
Where, in over a half century of collecting I have never either seen or heard of anyone defacing their own watch in such a difficult, complex and intricate a manner.
Now I will have to try to figure out who the BEM was.