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zatropolis
·The gimmicks (snoopy, bond, olympics) don't make me think that they don't have high aspirations in watch-making but like you said there's no subtly or elegance. The themes are antiquated or way too "on the nose." I could care less about rockets to the moon or snoopy, as I wasn't alive in the 60s and I'm not 7 years old. The olympics theme wouldn't really matter for the vast majority unless they were at that particular one somehow, in which case if you like the design enough to buy it, you've gotta live with this reference plastered on the watch that you don't care about. Bond is a fun concept but the references to bond are not subtle or elegant. The ultradeep black-light-only gimmick could have been cool if they made it sleek, like a little target or bullseye on the spot of the dial where they landed or something. But the three island scribbles that look like a little boy drew it on there with a crayon with the text that is equally juvenile along with the squiggly just ruins it.
ON the other hand:
The moonswatch indicates they're willing to sacrifice some brand equity. I can't imagine seeing that from most other brands trying to cement their place as being of the highest caliber - rolex, AP, vacheron, patek, lange, etc. I can understand why they did it from a mass-marketing standpoint, but it does make me think they don't have as much pride as one of the highest end watchmakers/designer when they allow their designs to be implemented in cheap, wrist-staining, "bioceramic" AKA plastic, unserviceable, throw-away trinkets whose chronograph buttons snap off. I don't understand the appeal at all.
ON the other hand:
The moonswatch indicates they're willing to sacrifice some brand equity. I can't imagine seeing that from most other brands trying to cement their place as being of the highest caliber - rolex, AP, vacheron, patek, lange, etc. I can understand why they did it from a mass-marketing standpoint, but it does make me think they don't have as much pride as one of the highest end watchmakers/designer when they allow their designs to be implemented in cheap, wrist-staining, "bioceramic" AKA plastic, unserviceable, throw-away trinkets whose chronograph buttons snap off. I don't understand the appeal at all.