Annapolis
·Thinking here about the new gimmicky DSotM, with the little rocket; also about the Snoopy watches and the MoonSwatch---also about the fact that a major dealer in the vintage market once told me he tends not to deal in Omega because he doesn't like/respect all the limited editions and special releases.
It strikes me that there are some brands, like Patek, say, that take themselves super-seriously. Lots of highhanded branding---this is a serious, grownup watch for serious, grownup people. Then there are other brands, like Omega, that aren't afraid to be gimmicky or cute or take risks, but that might sometimes go too far in that direction, to the point of cheapening their image (whatever that actually means). Rolex seems to be somewhere in the middle, maybe awkwardly at times, like with that weird balloon watch, or the puzzle one; they generally seem to hew more toward the Patek end of the spectrum, though.
I'm definitely with the majority here that questions the thought-process behind the new DSotM release. Stuff like this doesn't deepen my love for the brand. But I also like the fact that Omega isn't pretentiously self-serious. I guess I wish they did a better job finding the middle ground sometimes. Does that make sense?
Just wondering how others think and feel about this.
It strikes me that there are some brands, like Patek, say, that take themselves super-seriously. Lots of highhanded branding---this is a serious, grownup watch for serious, grownup people. Then there are other brands, like Omega, that aren't afraid to be gimmicky or cute or take risks, but that might sometimes go too far in that direction, to the point of cheapening their image (whatever that actually means). Rolex seems to be somewhere in the middle, maybe awkwardly at times, like with that weird balloon watch, or the puzzle one; they generally seem to hew more toward the Patek end of the spectrum, though.
I'm definitely with the majority here that questions the thought-process behind the new DSotM release. Stuff like this doesn't deepen my love for the brand. But I also like the fact that Omega isn't pretentiously self-serious. I guess I wish they did a better job finding the middle ground sometimes. Does that make sense?
Just wondering how others think and feel about this.