Agree. $1500 opens up for a huge variety of great dial and case designs from all sorts of manufacturers, chronometer-rated Omegas and top condition vintage Seiko divers. I find the IWCs a bit bland to look at and would probably prefer a contemporary Seiko dress watch based on looks. They are $150 though and not $1500.
I am sure a lot of new collectors feel the same way, and if a rather mundane IWC dress watch like this one were to get the pulse of a seasoned collector racing, it would have to offer something more than just being from a good brand. Perhaps a condition rarity specimen? Tiffany-signed? Owned by someone special? A prototype dial/case?
I just don't see the USP, sorry.
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