Discount at the AD

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What discount percentage should I try and get at my local AD for a new Omega Seamaster chronograph?
 
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A matter of personal opinion and the final discount percent might depend on your customer history, previous purchases etc. I, personally, if it's not a waitlist item will be satisfied at 10% and happy at 15%.

You can always ask politely for a deal sweetener (i.e. extra strap and/or buckle).
 
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I think it depends on the watch you're after. So there's no regular percentage that can be confirmed. But as has been said, 10 to 15% off are possible on some models normally, if you do it right.
 
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Also depends on if you are buying outright, or wanting interest free credit?

My AD in the uk would only offer me 5%
 
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I'm coming from the Rolex forums and this is such a breath of fresh air. Watches at a discount and you can actually touch and feel them and walk out with a new watch the same day! Who would have thought.

I'd shoot for 10-15% off. Anything more I might be ashamed and might just go gray.
 
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Just make sure they don't want to 'sweeten' the deal by giving you a watch winder (especially if you buy a manual watch 🙄) or other frivolous item.
 
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Hard to say on that one, also depends on the AD and your location. But right now I would assume would be a good time.
 
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in my experience, an authorized Omega dealer seems to be more generous with discounts than OBs
 
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What discount percentage should I try and get at my local AD for a new Omega Seamaster chronograph?

The percentage of a discount from RRP can vary.

It depends on how much rent the AD had to pay.
And the outgoings (insurance/power/water).
And his monthly turnover/profit.
And the staff burden (shit staff get shit money, good staff who knows the product are rewarded and kept).
And the affects of a global downturn in most markets.
And the AD experience with low ball offers for their products.

There are many factors contributing to the cost of a watch (dealer to you).

My suggestion is to research your local market place, and then make a fair offer if they are open to negotiation.