Arancio601
·An interesting comment (see below) in another thread got my wondering, are there new members here who got their first exposure to the Omega aesthetic from the recently released, and hotly debated Moonswatch?
Is finding this forum and getting exposure to Omega’s history and range creating a desire to buy a, dare I say, true Omega?
I’m quite new to this forum but a vintage guy so my draw is different but I am curious as to whether Swatch’s new product and marketing could have a positive effect for the Omega range going forward.
There is much discussion and many threads but I’d love to hear from new converts if they exist here!
Is finding this forum and getting exposure to Omega’s history and range creating a desire to buy a, dare I say, true Omega?
I’m quite new to this forum but a vintage guy so my draw is different but I am curious as to whether Swatch’s new product and marketing could have a positive effect for the Omega range going forward.
There is much discussion and many threads but I’d love to hear from new converts if they exist here!
Ah, but stop to think about it for a moment. Might it be that the Swatch Group thinks that by introducing the younger generation to an inexpensive watch that has some of the hallmarks of its Omega big brothers that at least some of those buyers will eventually trade up and become owners of the real thing? I believe that is exactly what the Swatch Group is trying to do and from a marketing perspective it's brilliant. I see very little harm that is likely to done to the Omega brand from the MoonSwatch. Quite to the contrary, it may draw addtiional buyers to the Omega brand and that's a good thing.
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