I know the temptation - because you have never personally seen this happen, it can't possibly happen, but it does. The examples I'm most familiar with are Oris watches, with blue dials. I've serviced some that have had the blue dial fading to a gold colour - one example where it's just starting:
This is not my photo, but this one shows a dial that has completely faded from blue to this gold tone, with all the lettering still intact:
I have seen people get the dials replaced, and have them fade again...
While this doesn't prove that the watch shown by the OP has faded naturally, just be aware that it does happen on some blue dials.
Cheers, Al
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