Archer
··Omega Qualified WatchmakerIf we look at BMW. Mercedes and Audi...many admire the technology both in the car and advanced manufacturing processes used to produce these products, and would not trade off the significant gains in safety, comfort and efficiency just to know that high level craftsman were used intensively to build the product. We admire German luxury cars for their attention to detail in product development and manufacturing. Agreed, they generate practical advances relevant for the owner, but still much of appeal and branding for these products is the aspiration to own something which has been engineered in every minute detail. Many of these details are also almost "pointless", but again they reflect the pursuit of excellence. Many admire engineering excellence and not just craftsmanship excellence.
Between my wife and I we have owned 10 BMW's that range from her first 1989 325xi, to my current 2017 M2. A lot has changed in that time with regards to the technology, and real world performance gains. However for me there is a downside to these technologies in some respects. I would rather have the hydraulic rack and pinion steering that was in my 2007 Z4M (M Roadster) than I would the electric steering that is in my current M2 - the road feel and feedback is just not as good with this steering and one could argue that because of this the point at which you lose grip can't be as easily determined. I'm not saying I want all the advances gone, because I don't want to go back to having the manual transmission without synchromesh, but I also don't really need the car to blip the throttle for me on downshifts like this one does, and I doubt anyone who has learned to heel toe wants this...
This brings me to another point, I do think it is pretty much inevitable that even "traditional" hand finishing and many aspects of watch assembly / repair will be probably be robotized in the next 10-20 years. So we may find ourselves in the odd situation of some actually looking for imperfections in finishing if we want to admire the human effort that has gone into a particular piece. I do think that in the future we may have a higher level of finishing at the Omega/Rolex price level or product positioning, with advanced robotic technology, perhaps almost at holy trinity level. The new watchmakers will be robot teachers / programmers.
Not much of the finishing on current high production watches is done by hand (I say not much because it depends on what you mean by "hand" work). Certainly not at the mid-tier brands like Omega and Rolex, and even with some of the top brands they really only do the hand finishing on more exceptional pieces. Using "robots" is not the way these operations are automated. A 5 or 6 axis robot is not the right kind of automation for these finishing operations. It's mostly done via hard automation - dedicated machines that are made to perform the finishing. For example creating Côtes de Genève the pieces to be decorated are mounted in jigs, under a rotating spindle that has abrasive paper disks mounted to it, and you press a button and the plates travel under the disk to create the stripe, index over, and then make another pass - carries on until the work is done. This method of finishing does not produce the same quality of finishing - it's obvious of you know what to look for, but most people don't. "Hand" finishing is not inferior as you would suggest.
In this hypothetical future, if a consumer can have a high precision mechanical watch with high level finishing/decoration, would they still feel the justification to purchase an inferior product in terms of quality/finishing, just because it was handmade?
As noted, this is not a hypothetical future - this exists now and yes people do pay a large premium for pieces that are hand decorated. Keep in mind that this forum is not reflective of the sort of collector I am referring to.
I think how recently you have become a watch collector may have a big impact on how you see these technological "advancements" in watches. My general feeling is that newer collectors tend to value this sort of thing more then those who have been in the game for many years. It's clear many brands, like Omega, are primarily catering to a younger demographic with their designs - it's all related.














