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Can you imagine if someone properly relaunched this brand with "heritage" re-releases and modern innovation. What a dream 🙄
Perhaps I'm alone in thinking this way, but I'm really hoping the brand does NOT get re-launched. The beautiful, artistic and truly imaginative timepieces they created in the 1930s-1960s deserve their place among the all-time vintage watch greats. But I worry that without the brilliantly creative minds of those days, any "heritage" releases would likely diminish the brand's legacy and represent little more than ill-conceived and poorly executed efforts to restore long-lost glory. At the risk of waxing too poetic, I think part of the true magic of UG is that it was meteor flaming through the skies for a period of time, before it burned out from entry into the (quartz...) atmosphere. UG collectors have a rare chance to own some of the fragments and horological "dust" Universal Geneve scattered along the way, and for that I am grateful - and content.
Just my two cents. 😗
BTW - We should all pitch in some money and then buy the brand. 😁
They do seem to be up to something as the "Coming soon" page style seems to change every 3 months.
May be all they mean a new "coming soon" logo is coming soon.
I just heard back from Universal Genève. They are currently selling some models in Asia through the retailer City Chain and are planning to launch a completely new collection in the near future. Here are a couple of the ones for sale in HK.