"- They are a charitable trust - much of their profits helps underprivileged kids attend school. Not true of any other watch brand."
Just to make this clear, Rolex aren't the white Knights of the Watch World. They are legally a "charitable trust" but their actions don't always follow that pattern, (like most charitable trusts in Switzerland).
Rolex Invests a lot in real estate, and are one of the biggest owner of real estate in Geneva. The founding Family does also take a good chunk, in a way or another. Yes, they do charitable actions from time to time, especially in the City of Geneva, but they are a business after all.
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