Wait until it needs repointing -- I doubt any reputable masonry restoration contractor will want to touch it.

 

Yes a common marketing theme. Just a few days back handful of OF members saved me from bring stuck with a semi-shitter.
It was a vintage (1950’s Longines) advertised as a “Calatrava”. The name is catchy and because it has similarly fashioned simple dial to that one an only true Calatrava piece - the Patek Philippe - the seller wanted to catch the attention of watch buyers, by “borrowing” that name.
In my case for the above reason, but mainly because the dial of the vintage Longines has been re-painted, I returned the watch for a full refund.

For some fun reading - here is the link to that post:
https://omegaforums.net/threads/longines-calatrava-a-1955-vintage.117407/

 

Catch line please!!

 

And they’ll need jet packs to get to all the mortar.