Bremont Marketing WTF

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Below from instagram today

APPROVED BY HER MAJESTY’S ARMED FORCES. TESTED BEYOND ENDURANCE.
Bremont is proud to enter into a partnership with the Ministry of Defence (MoD) honouring Her Majesty’s Armed Forces. Through this partnership, Bremont have become the sole luxury watch producer allowed to legitimately use the signs, symbols and Heraldic Badges of all three services. This marks the first time that civilians can purchase official Bremont Military timepieces. Consequently, Bremont have released a new military inspired range of watches incorporating the emblems of the Royal Navy, British Army and the Royal Air Force. The Armed Forces Collection draws inspiration from the original ‘Dirty Dozen’ watches, a series of timepieces commissioned for the British Army during World War II when Britain’s Ministry of Defence needed watches to issue to military personnel.
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So are they official Bremont Military timepieces….is this a new genre of Military 😁


The Bremont Army


View attachment 1667683

 
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A watch brand release full of hyperbole?

Well.......that's a first!
 
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I wonder how many grunts will actually get to wear them.
 
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A watch brand release full of hyperbole?

Well.......that's a first!
I always thought the hyper-bowl was an American football thing
 
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Below from instagram today

APPROVED BY HER MAJESTY’S ARMED FORCES. TESTED BEYOND ENDURANCE.
Bremont is proud to enter into a partnership with the Ministry of Defence (MoD) honouring Her Majesty’s Armed Forces. Through this partnership, Bremont have become the sole luxury watch producer allowed to legitimately use the signs, symbols and Heraldic Badges of all three services. This marks the first time that civilians can purchase official Bremont Military timepieces. Consequently, Bremont have released a new military inspired range of watches incorporating the emblems of the Royal Navy, British Army and the Royal Air Force. The Armed Forces Collection draws inspiration from the original ‘Dirty Dozen’ watches, a series of timepieces commissioned for the British Army during World War II when Britain’s Ministry of Defence needed watches to issue to military personnel.
——————————————



So are they official Bremont Military timepieces….is this a new genre of Military 😁


The Bremont Army


View attachment 1667683
Below from instagram today

APPROVED BY HER MAJESTY’S ARMED FORCES. TESTED BEYOND ENDURANCE.
Bremont is proud to enter into a partnership with the Ministry of Defence (MoD) honouring Her Majesty’s Armed Forces. Through this partnership, Bremont have become the sole luxury watch producer allowed to legitimately use the signs, symbols and Heraldic Badges of all three services. This marks the first time that civilians can purchase official Bremont Military timepieces. Consequently, Bremont have released a new military inspired range of watches incorporating the emblems of the Royal Navy, British Army and the Royal Air Force. The Armed Forces Collection draws inspiration from the original ‘Dirty Dozen’ watches, a series of timepieces commissioned for the British Army during World War II when Britain’s Ministry of Defence needed watches to issue to military personnel.
——————————————



So are they official Bremont Military timepieces….is this a new genre of Military 😁


The Bremont Army


View attachment 1667683
https://au.bremont.com/collections/accessories

I’m sensing an influx of hard won cash from the Barmy Army fraternity, celebration their warriors bringing home the ashes recently
 
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Regrettably, "Her Majesty's" forces were so last year..
 
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Regrettably, "Her Majesty's" forces were so last year..

Good catch! It will take me at least a decade longer to get "Her Majesty" out of my system, I didn't even notice that gaffe. Being focused on hyperbole leads to regrettable little oversights, it seems ...
 
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I don't know, but I been told
A faux military watch ain't got no soul
 
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...and to honour the most recent feather in the cap of Her Majesty's Armed Forces, and what an impressive feather it was, Bremont will also be issuing a limited edition Falklands model. 😁
 
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I trust.

SuperSeaAd.jpg
 
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I don’t know, but I’ve been told.
Bremont Military leaves @STANDY cold…..

The hardest thing is explaining Bremont to a newer person to the watch disease…

See at least with Bell & Ross I can tell them to buy a fake because they are made better than the real ones.

Bremont I’m stuck with a couple of rich wankers that make shit up to fleece you of your money that put Seiko or was it Christopher Wards Seiko clone movements in a made up watch (in their house) which made it their own in house movement.

They flew a 1930s bi-plane and landed in a field in France, hide their plane from authorities in 1990 and named the watches after the guy that was in the barn
You couldn’t make this shit up…..but they did.

THE NAME BREMONT
In the late 1990s, brand founders and brothers Nick & Giles English were flying across France in their 1930's biplane. The weather was closing in. A rough-running engine forced them to make an emergency landing. Keen to avoid the French authorities, the brothers were more than happy to accept the gracious help of the farmer whose field they had landed in. They stayed in his home, the aircraft took cover in the barn. It transpired their host had flown aircraft during the war, as well as being a gifted engineer. Half-restored wall clocks lay everywhere, together with numerous engine parts. The farmer still even wore his own father's wristwatch. The brothers promised that his warm hospitality would never be forgotten. His name was Antoine Bremont.

Don’t get me started on their new movement


https://www.hodinkee.com/articles/up-close-and-personal-with-the-bremont-eng300

This below comment by gmoneyswag.com in the comment section says it all

So after years of talking about an in-house movement, and the "miscommunication" (ie lies) with the Wright Flyer, their ultimate solution was to buy the K1 that Horage (with far less capital), spruce it up and call it their own? They basically did the Christopher Ward route, just years and years later.