Bremont H M S Victory

I had one of these in my hands today, now normally im not tempted by watches like this, but the Bremont HMS Victory is a beautiful piece.

The Stainless steel version is limited to 240 Pieces while the Rose Gold to just 40.

It has to be said it really is a great piece and it is selling as good as the P51 Mustang piece that Bremont did a while back.

The Making of the Bremont Victory.

The one i looked at is priced at just under £13000 if anyone wants it

I have seen that Bremont has a very devoted following. Besides some creative design touches (and a few that verge on pastiche, like the rotor on the HMS victory), I haven't understood the appeal. What am I missing?