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Weihao
·I am betting on the Polerouter…I am also a big fan of White Shadows but I think they might be too dressy to suit the market these days .
W WeihaoI am betting on the Polerouter…I am also a big fan of White Shadows but I think they might be too dressy to suit the market these days .
Polerouter & Compax are no brainers I think. Wondering what else?? My feeling is aero compax will be high on the list as well given breitling's history with aviation...
let me share what Georges Kern and Alfred Gantner, Chairman of the Board, wrote in today's press release.
"As excited as we are, we are also fully aware of the task at hand and the profound heritage we are set to uphold.
Universal Genève was once hailed as the couturier of watchmaking, renowned for its in-house movements and mythical models.
It is a brand that watch enthusiasts have dreamed of seeing make a permanent comeback, Rebuilding a brand with such a rich narrative is not a quick endeavor—it is a meticulous labor of love that we anticipate will unfold over the coming years.
This revival is a dream turned into a vision, it’s a process we are embarking on with the utmost respect and dedication with the aim of seeing Universal Genève restored to its rightful place in watchmaking.”
we mean every word of it - you will never see mass market movements in a Universal Geneve again.
it will take years until you will see the first results of our work - and we hope not to disappoint.
Fred S. Mandelbaum
Breitling Brand Historian & Consultant to CEO and Board
Well I trust @WatchFred 😁 Breitling is not a brand on which I had very positive feelings but after buying WF's wonderful book I now know they made some wonderful watches in the past. If you need a Christmas present here's the link: https://watchprint.com/fr/accueil/585-premier-story-breitling-premier-duograph-and-datora.html
I'm really curious where Breitling sees the revived UG in terms of value/price. A Breitling Premier B01 sells for about EUR 8k. I don't think UG will be placed above that.
Polerouter & Compax are no brainers I think. Wondering what else?? My feeling is aero compax will be high on the list as well given breitling's history with aviation...
I would think UG could be positioned like JLC. Up market with a range from attainable with some stretch SS to Gold to perhaps some nose bleed complications? UG used to hang with Patek and Hermes so why go down market?
I would think Tri Compax and the Polerouter are the most well known. I could see starting there.
After that maybe TDMP? There is also Nina, Claptop, and exotics for both. Plus Big Eye. Perhaps Monodatic?
I would think Aero, Dato, Medico are super obscure. Not sure if Compur, Uni and Compax would be distinctive enough. Although perhaps like an early sector dial Compur in an interesting case.
Anyhow, it's a pretty deep library.
They paid 70 mio?
according to ABlogToWatch. If this is true, it's a robbery. Breitling will get their $70mm back in just 3 LE releases, same year.
https://www.ablogtowatch.com/breaking-news-breitling-acquires-universal-geneve/
according to ABlogToWatch. If this is true, it's a robbery. Breitling will get their $70mm back in just 3 LE releases, same year.
https://www.ablogtowatch.com/breaking-news-breitling-acquires-universal-geneve/
“The Universal Geneve website lists a number of definitely dated-looking watches vaguely inspired by historic greats of the brand, powered by basic or modified ETA movements.” eg. Exactly what the relaunch cannot be.