Breitling acquires Universal Geneve

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I am betting on the Polerouter…I am also a big fan of White Shadows but I think they might be too dressy to suit the market these days .
 
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W Weihao
I am betting on the Polerouter…I am also a big fan of White Shadows but I think they might be too dressy to suit the market these days .
Polerouter & Compax are no brainers I think. Wondering what else?? My feeling is aero compax will be high on the list as well given breitling's history with aviation...
 
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Polerouter & Compax are no brainers I think. Wondering what else?? My feeling is aero compax will be high on the list as well given breitling's history with aviation...
Well a Tri Compax in gold and SS will be there for sure.
 
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My only worry with the price point is how much Breitling already overprices their offerings. There is absolutely nothing wrong with a dependable, quality Sellita movement. But charging almost double the amount of brands offering in-house calibers is just nuts. The pricing on their caller GMT models like the Chronomat and Avenger is specifically unhinged. I am afraid their UG models will either also be overpriced Sellita-powered pieces, or outrageously unobtainable with in-house movements.
 
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I have a feeling this will be Brietlings launch into more upmarket pieces and mostly expensive gold watches.


A gold Compax chronograph is more desirable than a chunky Gold Navitimer.
let me share what Georges Kern and Alfred Gantner, Chairman of the Board, wrote in today's press release.

"As excited as we are, we are also fully aware of the task at hand and the profound heritage we are set to uphold.

Universal Genève was once hailed as the couturier of watchmaking, renowned for its in-house movements and mythical models.

It is a brand that watch enthusiasts have dreamed of seeing make a permanent comeback, Rebuilding a brand with such a rich narrative is not a quick endeavor—it is a meticulous labor of love that we anticipate will unfold over the coming years.

This revival is a dream turned into a vision, it’s a process we are embarking on with the utmost respect and dedication with the aim of seeing Universal Genève restored to its rightful place in watchmaking.”


we mean every word of it - you will never see mass market movements in a Universal Geneve again.
it will take years until you will see the first results of our work - and we hope not to disappoint.

Fred S. Mandelbaum
Breitling Brand Historian & Consultant to CEO and Board

This alone rules out a run of affordable Polerouter‘s in SS.
 
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Well I trust @WatchFred 😁 Breitling is not a brand on which I had very positive feelings but after buying WF's wonderful book I now know they made some wonderful watches in the past. If you need a Christmas present here's the link: https://watchprint.com/fr/accueil/585-premier-story-breitling-premier-duograph-and-datora.html

I'm really curious where Breitling sees the revived UG in terms of value/price. A Breitling Premier B01 sells for about EUR 8k. I don't think UG will be placed above that.
 
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Well I trust @WatchFred 😁 Breitling is not a brand on which I had very positive feelings but after buying WF's wonderful book I now know they made some wonderful watches in the past. If you need a Christmas present here's the link: https://watchprint.com/fr/accueil/585-premier-story-breitling-premier-duograph-and-datora.html

I'm really curious where Breitling sees the revived UG in terms of value/price. A Breitling Premier B01 sells for about EUR 8k. I don't think UG will be placed above that.
I would think UG could be positioned like JLC. Up market with a range from attainable with some stretch SS to Gold to perhaps some nose bleed complications? UG used to hang with Patek and Hermes so why go down market?
 
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This is exciting. I understand the speculation about what other scenarios might have been ideal, I'm just happy to see someone reputable reviving UG 😁
 
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I would think UG could be positioned like JLC. Up market with a range from attainable with some stretch SS to Gold to perhaps some nose bleed complications? UG used to hang with Patek and Hermes so why go down market?
Agreed, I was thinking the same actually, a JLC positioning
 
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Polerouter & Compax are no brainers I think. Wondering what else?? My feeling is aero compax will be high on the list as well given breitling's history with aviation...

I would think Tri Compax and the Polerouter are the most well known. I could see starting there.

After that maybe TDMP? There is also Nina, Claptop, and exotics for both. Plus Big Eye. Perhaps Monodatic?

I would think Aero, Dato, Medico are super obscure. Not sure if Compur, Uni and Compax would be distinctive enough. Although perhaps like an early sector dial Compur in an interesting case.

Anyhow, it's a pretty deep library.
 
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$70 Million. That’s a freaking steal.
We all could have chipped in and buy UG.

reminds me of Biver bought Panerai for peanuts.
 
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Well a Tri Compax in gold and SS will be there for sure.

Amen to that. That would be the stuff of UG resurrection dreams!
 
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I would think UG could be positioned like JLC. Up market with a range from attainable with some stretch SS to Gold to perhaps some nose bleed complications? UG used to hang with Patek and Hermes so why go down market?

This.

I was wondering what the price of UG's Tri-Compax range would have been back in the 40's compared to say a similar offering from PP (1518? though I suspect I'm getting my periods and eras mixed up here).

If you extrapolate those from prices to today and consider the percentage difference between them being approximately the same ratio as back then (this is purely speculative on my part) I'm guessing it's not hard to imagine the modern UG equivalent being a fairly upmarket product, especially if it's cased in some sort of precious metal.
 
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I would think Tri Compax and the Polerouter are the most well known. I could see starting there.

After that maybe TDMP? There is also Nina, Claptop, and exotics for both. Plus Big Eye. Perhaps Monodatic?

I would think Aero, Dato, Medico are super obscure. Not sure if Compur, Uni and Compax would be distinctive enough. Although perhaps like an early sector dial Compur in an interesting case.

Anyhow, it's a pretty deep library.
Yeah, I could see the "easier"/low hanging fruits models such as The PR, Monodatic as the dress-up models, maybe some square shaped one too. An modern Unisonic as entry/funky model 😀
A Polerouter Sub for a sport model, and a good few chronograph.
 
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$70 Million. That’s a freaking steal.
We all could have chipped in and buy UG.

reminds me of Biver bought Panerai for peanuts.
They paid 70 mio?
 
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“The Universal Geneve website lists a number of definitely dated-looking watches vaguely inspired by historic greats of the brand, powered by basic or modified ETA movements.” eg. Exactly what the relaunch cannot be.
 
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“The Universal Geneve website lists a number of definitely dated-looking watches vaguely inspired by historic greats of the brand, powered by basic or modified ETA movements.” eg. Exactly what the relaunch cannot be.
I think the most likely thing to see is some somewhat complicated watches hitting the market including perpetual calendars powered by Breitling or ETA base movements with Kelek piggybacks since Breitling fully owns Kelek and they’re responsible for the bulk of their significant complications like on the Montbrilliant.