Golden anniversary means probably a full gold watch, like the ones which were offered to the astronauts back in the days. Still I don't like golden watches... fortunately.
I'm really looking forward for more serious informations. I'm on the calling list of my OB and I haven't heard anything so far. When I talked with the guys there they were thinking the limited SS 50th Apollo 11 would run for the same prices of former LE, between 5900 and 7500$. So 9600$ is much higher.... but we definitely need to see if the watch contains something special like flown materials from the Apollo missions, moon meteorite dust (forget about real moon dust collected up there...) and the whole package...