This may be a silly question, but will Rolex boutiques and ADs always sell at Rolex suggested retail price? Are there any instances where they'd sell higher or lower?



Thanks

 

I've heard in South East Asia, Rolex dealers have sold above MSRP.

 

ADs sells at whatever they like. depends on models. you do see some up or down of MSRP depends on specific models.

boutiques . there are 2 types of boutiques. Rolex "own" boutiques and boutiques that are owned by private firms (or family). the later are like AD's and I've seen some sells popular models at higher than retail while giving discounts on hard sellers (gold etc).

 

Aren’t all Rolex retailers privately owned? I’m not sure they have their own boutiques

 

wasnt there a lot of red tape to even become a rolex dealer? certain spots like tourneau does it in nyc, other than that its wempe, and rolex itself on fifth

 

I bought a Rolex in 2015 at my local AD, they made me an offer based on what they were willing to sell it for, and I accepted.

It was not simply MSRP + tax...

 

In the US it will be very hard to find an AD selling a BNIB Rolex for more than MSRP.

 

Same position in the UK, then again when it comes to sports models they have nothing to sell anyway

 

Based on my (limited, non-legal) understanding of manufacturer resale price maintenance using maximum and minimum resale price constraints. I believe that manufacturers can enforce MSRP pricing via retail price maintenance without running afoul of anti-trust laws.

Anti-trust laws are the most common reason I hear why MSRP pricing cannot be enforced in the US because it is illegal under of the Sherman Anti-Trust act. I believe that is incorrect. I'd love to hear what an actual lawyer thinks.

Links:
Sherman Anti-Trust act: https://www.ourdocuments.gov/doc.php?flash=false&doc=51
Are Resale-Price-Maintenance Agreements Legal Under the Antitrust Laws?: https://www.businessjustice.com/are...ance-agreements-legal-under-the-antitrus.html
Price Fixing and Minimum Resale Price Restrictions are Two Different Animals: https://gbr.pepperdine.edu/2010/08/...price-restrictions-are-two-different-animals/
Manufacturer Imposed Requirements: https://www.ftc.gov/tips-advice/com...ws/dealings-supply-chain/manufacturer-imposed

 

I've seen boutiques discount but it has to be something that is a slow seller.

 

SS sports are highly unlikely to sell under MSRP. Because MSRP is only a suggested retail price, non-Rolex owned dealers can do what they will - particularly with the sought-after models (DaytonaC, BLNR) - including keeping them in the safe and offering them as a sweetener to VIPs. Not entirely sure what proportion of the market Rolex owns, but I'd assume it's a lot. As such they'd have to be particularly careful not to fall foul of competition law in exerting pricing pressures on independent stockists.

Precious metals (with the exception of certain models) and the Cellini (lol) are largely discountable.