I recently bought a watch from an antique store (not a watch specialist) in the UK which is not yet with me but the seller was so kind to send me pictures of the packacking.
Shipping was complementary by the way.
This is how it should be done!
Worst shipping experience was a watch simply put in an unprotected letter envelope - even not bubbles!
We don't talk about a 20 usd watch but about a 3k+ watch ... That was simply ridiculous and it was from a "professional" ebay watch seller from south America... Result was a cracked crystal and a ding in the bezel. He didn't even admit any wrongdoing as he always ships like this without problems...