Audemars Piguet X Swatch

M Mam

IMHO these are two differents watches targeting two very different market.
Only time will tell if the buyer of this 'thing' will become a potential buyer for the RO.

Alvaro95

What I fail to comprehend is this: what’s the point of generating more awareness or demand for the RO, when the existing demand is far beyond what AP is willing to supply? Just try walking into an AP boutique and ask for a Jumbo or a 15550 and see how far “brand discovery” gets you.

If the objective is to increase demand for other AP collections (are there any?), why use the RO, the one AP line that needs no additional demand whatsoever, as the basis of the collab? In fact, this only reinforces the very problem AP has had for years: that, to many people, AP effectively equals RO.

Plus, I find the Moonswatch comparison a bit weak. The gap between a Swatch and an Omega is large, but still within a conceivable aspirational ladder (20x?) for many buyers. The gap between a Swatch and an AP is on an entirely different scale (at least 100x).

To me, this is not really a push for immediate demand, but the result of a marketing consultant slide about how AP should “start brand-seeding and creating a connection with Gen-Z” potential future buyers –so that, if some of these buyers have the means in the future, they will consider AP because they once had one of these little RO-shaped toys when they were young.

YY77

I can't imagine people haven't learned from the MoonSwatch roll out and just wait a few months instead of buying on the grey market.

YY77

In the Netherlands someone in line thought he could sell it for 10k.

M Mam

Can't compare orange and apple

pdxleaf

Are we gullible for believing major watch manufacturers think of buyers any differently than Swatch collabs?

"Look at all those Swatch sheeple"