For me personally, a watch done via Kickstarter says some possibly negative things about the company behind the watch.
One is that they possibly don't have the money to produce this themselves, and therefore there is no guarantee that the company will do anything beyond this one project. That means that spare parts will likely be impossible to get down the road. Even with a common movement, if new dials, hands, crowns, etc. are ever needed, you are out of luck.
The other is that if they have the money, they don't have enough confidence in the project to actually invest in it, and are using KS as a way of doing their market research. If you don't believe in it enough to put your money on the line, why should I?
For me, it being a KS project is a negative generally...
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