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Just picked one up yesterday from my AD. Love it ! The bracelet reminds me of my dad's old watch he owned with a simlar mesh bracelet. Between the tropical dial, beige markers and mesh bracelet you feel like your wearing a vintage watch, fresh from a time capsule. I've always been a 007 fan, but glad they put the markings on the case back and not the dial. Omega hit a home run on this one.
Yep, I'm pretty sure they mean that they'll charge him the price of the bracelet watch and swap out the NATO. They definitely won't give out the bracelet for free and I doubt the NATO would be free either if he paid the bracelet price.
I've just looked at this watch in my local ad, they have both Milanese and NATO in stock, they were willing to throw in the Nato for free with the purchase of the Milanese but no discount offered, so walked away.