Interesting news, though this brand is far less significant as Swatch's depart or the disappearance of the Palace two years ago...
among many things, yes. but also the lack of improvements on the organizer's side. they kinda took things for granted so some brands said ef it, we quit.
Indeed, this has happened in other industries before. The strongest brands come to realize they don’t need to rely on a trade show platform to make a splash. The canonical example is Apple’s departure from Macworld many years ago. It’s far better for these brands to make their own news, and to have direct relationships with their customers at every stage of their relationship, especially long before a purchase occurs. Owning these relationships (and all of the data and media that go with them) are a huge incentive and advantage for the brands that are capable of executing in this way. tl;dr: It’s the internet.
Baselworld becomes less important to real watch fans as availability and lead times for watches are so poor, you might as well by a copy of GQ to see the watches that you can't buy.
Is it "Ta". 50 million for advertising is ridiculous, even at the prices they charge for their products.
I believe something is lost when people in an industry no longer get together and rub shoulders. I got some of my best deals when my local Omega contact would go to Basel and speak to some of the folks at the show directly.
Other industries have also come to this conclusion.In mine; financial services- the money spent in the traveling, setting up kiosks, staffing, food, after parties , it goes on and on - become prohibitively expensive. The payback in branding is fleeting unless there’s a big free media follow up ... It still goes on but less attended. I pass up on most of them; even with the hosts courting the fees. Rather just grind at home doing the biz.