Stand in the corner of any used watch store, the main watches that get the attention are Patek Philippe and Rolex. These two outfits, particularly PP, have been masters at promoting their own watches. They hype a particular model, like the PP Nautilus, and a watch that was shunned as being out of date and not particularly attractive is all of a sudden the hottest watch in the world. This doesn't happen on its own, it's the result of a carefully coordinated program. All of a sudden Tiffany blue dials are the greatest thing in the last 30 years on PP and Rolex dials. Do you think it happened because these dials are so naturally attractive, or because of a coordinated marketing effort? It's a business, and there are lots of people who will buy into it. Whether you play the game is up to you, it's a personal decision.
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