6969 LE Apollo 11- Don’t let the size fool you.

Bp1000

This watch represents $66m USD in revenue for omega

Considering the FOIS is currently shipping in the 11,000-12,000 units region, at half the price for an “iconic” homage at nearly half the price of the 50th - these FOIS units have taken 7 years to shift to this volume. I don’t think it would be too hard to get a 50th speedmaster.

I think it’s very very expensive for the “general public”.

It’s going to take a while to shift these.

Wouldn’t be suprised to see these selling for -30% on the used market within a few years.

BT1985

You are still focusing too much on the supply side. The casual watch collector knows Omega for the “Moonwatch” not the first Omega in space (which isn’t even the first Swiss watch in space as Breitling has that covered). You are looking at it as if the market for this watch is only longstanding OF members.

Pepe Lucas

I also think that Omega will sell all these watches with no problem at all. The people that are hoping to see one in the flesh to buy it might never see it. Right now nobody can really tell how the watch is going to hold in value so what I would like to say is buy it if you like it.

Bp1000

I don’t think it will hold its value. It’s way more expensive, produced in high numbers and is a controversial design. It’s no ultra man or speedy Tuesday.

I’m not slating it, just my opinion.

The only Apollo pieces that do well are the full collectors sets in the brief cases.

Bp1000

I don’t think it will hold its value. It’s way more expensive, produced in high numbers and is a controversial design. It’s no ultra man or speedy Tuesday.

I’m not slating it, just my opinion.

The only Apollo pieces that do well are the full collectors sets in the brief cases.

BT1985

Again I think you are missing my point. I agree that there are better LEs from a pure aesthetics standpoint. I am saying though that the marginal buyer of an LE in 10 years that already has a Moonwatch, but is not a diehard, will have no idea what a #SpeedyTuesday or Ultraman even is. But a 50th anniversary is easy to wrap your head around and is a logical way to dip your toe in the water. If you are going to buy one commemorative Speedmaster that you are going to pass down and explain the significance of to your kid is it going to be the Ultraman? The #SpeedyTuesday? They probably won’t know what a hashtag is by then. Everyone needs to lose the assumption everyone thinks like a hardcore WIS/Speedy groupie.

S Skyrider01

I just spoke to my AD yesterday. They have 5 of us with deposits there and were told by Omega they will only be getting 4 pieces. I will be getting the first one since I put my deposit down first. I understand the US will be getting only around 500-700 pieces so those will probably sell out.

Pepe Lucas

I’m with you. Not every potential buyer for this piece is going to be a Speedmaster die hard fan. And 6969 pieces might seem like a lot for a LE but the world is a really big place.

BlackTalon

I will not say I hope I am wrong, because that would be a lie. 😁

taz101

So wheres the rest going?? Seems like a small number for such a large market

taz101

Spectre..7007..sold out in 6 months..this is significantly more important

taz101

So wheres the rest going?? Seems like a small number for such a large market

BT1985

At least you’re not being disingenuous.

Could the 50th sell below MSRP in the short term. Sure it’s possible. Do I think that supply will get absorbed by true collectors in the medium to long term? I do. Like I said before, certain LEs may have sold out quick due to low initial supply and had a jump short term in price due to flippers (think HODINKEE issue). However, as new collectors come onboard in the coming years a 50th anniversary is more likely to be a second Speedmaster purchase over most of the other LEs which are more niche and would be added down the line if the sickness really gets ahold. My bet is that this one has a more healthy path to appreciation, as opposed to peaking in value in week one of delivery, due to being added by collectors over time and not churned to flip a profit or fund other purchases. If you had to bet on the casual watch collector (not Speedmaster collector) who wants the most significant commemorative MOONWATCH, after buying a standard one, what would you put your money on the choice being?

Bp1000

I don’t think it will hold its value. It’s way more expensive, produced in high numbers and is a controversial design. It’s no ultra man or speedy Tuesday.

I’m not slating it, just my opinion.

The only Apollo pieces that do well are the full collectors sets in the brief cases.

Bp1000

That’s kind of my point

When a customer walks into a boutique to see the moonwatch and the staff demo the 50th anniversary vs a classic hesalite moonwatch, the huge price difference will not work in omegas favour.

I used the FOIS as a yardstick as the boutiques feature it next to the moonwatch and to the average Joe (non OF member / non watch collector) its an alternative smaller, slightly cheaper option. And they sold 12k nearly in 7 years.

So now, to the average Joe, they now have a

£3,700 moonwatch on leather vs a £7k circa option.

I can see the full allocation going to collectors if it were 1969 at £7k.

I can see the rest taking a while. Could be wrong. Hope I am!

LeonDeBayonne

I agree with you on the relative value proposal. The FOIS for many people, including some speedmaster afficionados, offers much better value. And for many it has better proportions. That being said, I see the 50th anniversary being sold out relatively quickly. The price tag may be high for a speedmaster but compared to many other watches on the market (including those ugly shiny Rolex subs, the Blancpain's barakuda at 14.5 K€...), it is still a relatively attractive pricing (please note the "relatively" before shouting at me).

LeonDeBayonne

I agree with you on the relative value proposal. The FOIS for many people, including some speedmaster afficionados, offers much better value. And for many it has better proportions. That being said, I see the 50th anniversary being sold out relatively quickly. The price tag may be high for a speedmaster but compared to many other watches on the market (including those ugly shiny Rolex subs, the Blancpain's barakuda at 14.5 K€...), it is still a relatively attractive pricing (please note the "relatively" before shouting at me).

Bp1000

I love to hear all these points of view and I do hope I’m wrong as I’m a big omega fan and I want it to do well.

I understand the price jump, I understand it’s the advancement in the movement and that it has gold bits. I guessed the price correctly with my AD some months back.

I just hope it’s not too high to make it hard to shift all the volume.

I’m just guessing a non watch collector would weigh up the moonwatch vs the 50th. And the price is quite a distance away and I don’t think non watch collectors would wholly appreciation to brilliant movement inside.

I have no doubt that 1969 pieces would sell out to watch collectors yesterday. 3k would probably sell within a year and then the remainder may take some time.

Let’s see, as I said, I hope I’m wrong and I’m rarely controversial but that’s just what I think may happen.