That website announcer is too pompous and self serving for my taste, can't stand listening to him. Anyway, perhaps it is a true error, or maybe just a clever bit of marketing. Why not toss out a dozen or so of these 'double 9' dials and let the market and internet light up with the buzz and make the watches instantly very, very valuable. I put nothing past the likes of Rolex, Omega or Patek Philippe to juice the system to their marketing advantage.