There's 2 things to this story:
- Ebay's 20% cut. This is easy to explain. Just jack up the price 20% when the same watch is sold on Ebay. Anyone who knows Govberg will buy the watch on Govberg for cheaper. Anyone who does not want to buy on Govberg is not really a Govberg customer, so the 20% cut is not really a loss.
- I would guess Govberg is not sending watches to Ebay, rather Ebay is authorizing Govberg to have the "Ebay Authenticate" mark on the watches they sell, much like I'm "Certified Pre Owned" on Amazon
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