In the wrist shot the bezel isn't even that blue.

 

This was discussed in the original thread about the watch. In direct lighting the bezel appears very blue. It's darker in the dimmer, diffused lighting used for the wrist shot.

 

Little beotian question, how the bezel become blue?

 

I like it, actually. I don't know if I would pay for it (I'm a cheap bastard), but it does look nice and different