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Why is Rolex so popular?

  1. seamonster Respectable Member Apr 19, 2012

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    Surprisingly or not surprisingly, for a relatively young brand-name, Rolex is the top-selling watch in the world, today.

    Is it the name 'Rolex' or the 'oyster' case or the quality of its movement or the marketing strategy that makes Rolex, popular with the young and old? Do bear in mind, the Cellini belongs to Rolex too but it is struggling to stay above water, as well as remember, popular does not mean best.

    Thank-you.
     
  2. ulackfocus Apr 19, 2012

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    Rolex's marketing pushed the right buttons at the right time and the brand name has become synonymous with success to the general public because of that. They make a good watch, just not the best on the face of the Earth as some believe. They've been around for a century so they aren't that young. My question is how do the vintage Subs get to be so expensive when they aren't rare by any stretch of the imagination.
     
  3. dsio Ash @ ΩF Staff Member Apr 19, 2012

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    I think its a bit like Harley Davidson and Levi's jeans, it came out of nowhere as a reliable working class man's watch, and was carried by a combination of smart marketing and pop culture to where it is.
     
  4. MSNWatch Vintage Omega Aficionado Staff Member Apr 19, 2012

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    Marketing, marketing, marketing. And while it may be the top selling watch in terms of $revenue it is not the one with the most numbers. I bet citizen, seiko, swatch and other brands sell more watches.
     
  5. ulackfocus Apr 19, 2012

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    Without a doubt!

    And please change that avatar. I think Ashley was attempting to prod you into adding one of your own.
     
  6. dsio Ash @ ΩF Staff Member Apr 19, 2012

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    It fits perfectly, he's MSNWatch and its a nice MSN logo with a butterfly for good measure, I was pretty proud of myself tbh.
     
  7. MSNWatch Vintage Omega Aficionado Staff Member Apr 19, 2012

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    Ok, changed it.
     
  8. dsio Ash @ ΩF Staff Member Apr 19, 2012

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    That looks pretty badass now. Rose gold?
     
  9. MSNWatch Vintage Omega Aficionado Staff Member Apr 19, 2012

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    Yup
     
  10. ulackfocus Apr 19, 2012

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    [​IMG]


    Okay, looks cool now - I might have to come up with a nice font macro, but I kinda think my avatar fits my flipping and project watch habits.
     
  11. seamonster Respectable Member Apr 21, 2012

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    Respectable Member ulackfocus


    Thanks for your response.

    Though Rolex is approximately a century old, the popularity of Rolex surpasses that of the likes of Girard Perregaux, Vacheron & Constantin and some others, who are very much older. Of course, we are not talking about Patek Philippe, since this brand is in a class of its own, I think.

    I think the price of the Subs, especially those with some red writings on the dial, has gone through the roof. It is difficult to understand, as to why people are willing to pay so much money for them. Very likely, those who are willing to pay, way beyond our imagination, is because they love those Subs, too much. Love is blind.

    Thank-you.
     
  12. seamonster Respectable Member Apr 21, 2012

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    Respectable Member dsio

    Thanks for the response.

    Yes, these are the people who would just pay any amount of $$, on anything that tickles their fanciful life-style.

    Thank-you.
     
  13. seamonster Respectable Member Apr 21, 2012

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    Respectable Member MSNWatch

    Thanks for the response.

    For the big dollars, some people are willing to pay, there must be a reason for it. I agree, marketing plays an important role towards Rolex success. After all, Hans was never a watchmaker but a businessman.

    Thank-you.
     
  14. Matty01 Port Adelaide's No.1 Fan Apr 22, 2012

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    It was the Northern Hemisphere summer of 1994 when Nate Dogg and Warren G, aka, the regulateurs, decided that Rolex was the finest watch producer on the planet. Such is there power.
     
  15. Trev The Architect Staff Member Apr 22, 2012

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    Forgot the video, haha...
     
    Matty01 likes this.
  16. ulackfocus Apr 22, 2012

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    Don't forget this masterpiece dedicated to Rolex's second hand:

     
  17. Garde-Temps Apr 22, 2012

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    Even ducks love Rolex...

    [​IMG]
     
  18. ulackfocus Apr 22, 2012

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    If it walks like a duck, and it talks like a duck, it must be a.......

    ......Rolex? :p
     
  19. Trev The Architect Staff Member Apr 22, 2012

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    There was a few similar tracks released around the same time, too :)
     
  20. seamonster Respectable Member Apr 23, 2012

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    Respectable Member ulackfocus

    Does the below answer your question, 'how do the vintage Subs get to be so expensive when they aren't rare by any stretch of imagination'?

    Answer:
    http://www.ebay.com/itm/22100439665...AX:IT&_trksid=p3984.m1423.l2649#ht_5865wt_940Purchases made through these links may earn this site a commission from the eBay Partner Network

    Thank-you.